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Search Engine Land: News About Search Engines & Search Marketing
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Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft Live, Ask.com and the world of search engine marketing, optimization and search engines in general.
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Happy Independence Day & Search Logos
Happy July 4th everyone! I wanted to share with you some of the logos from across the industry and let everyone know that we won't be posting much here today. So see you all Monday and enjoy the day!
Here a collection of logos from the search industry for July 4th:
Click to continue reading...
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Google Uses 613 Words About Adding 1 -- Privacy -- To Its Home Page
Google's finally added a privacy link to its home page,
explaining in 613 words why the company apparently can't have more than
28 words on its home page. So important is this number that adding the
privacy link was an issue that had to go up two Google's cofounders. Please.
On the same day that
the privacy of Google's YouTube users was seriously threatened, what
Google needed more were 613 words from one or both of the founders saying
the company would take every step to protect its users. But on that subject,
nada.
Click to continue reading...
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Google: Expects Viacom Will Take YouTube Data Without User Info
Since writing my
WTF! US Court Declares You Have No Privacy On YouTube article, more
information has come out suggesting that Google will be able to turnover
information to Viacom about what's watched on YouTube without having to say
who exactly who was watching it. Nor, does it seem, that Viacom itself wants
that level of detail. So perhaps a bullet will be dodged on the privacy
front. More below, including some direct answer from Google.
Click to continue reading...
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SearchCap: The Day In Search, July 3, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
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Hitwise: Yahoo Properties Get More Traffic From Google Than Yahoo Search
In a way it should come as no surprise that most of Yahoo's own properties get more traffic from Google than from Yahoo Search, according to Hitwise. I would guess that's also true for Microsoft (though I'll wait for the blog post to confirm that)....
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How To Do A Google Reinclusion Reconsideration Request
Mariya Moeva and Bergy Berghausen of Google posted an excellent step by step instruction manual and video on when and how to submit a Google request for reinclusion in Google. In short, the steps are as follows: (1) Login to Webmaster Tools and check for any crawl errors, such as...
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WTF! US Court Declares You Have No Privacy On YouTube
You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted now. Yesterday's move might be the ultimate incentive, as US politicians realize that what they've...
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Small Business Success Stories: What We've Learned So Far
A baker, a guitar teacher, a florist, and a real estate agent: Those are the four small business owners I've profiled in this space recently. Before I continue with more online marketing success stories, this seems like a smart time to step back and see what we've learned to...
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
- Cracking Google's 1,000 Page Barrier, SEOmoz
- SEO's Ruby Slippers, Search Marketing Gurus
- SEO Best Practices for URL Structure, Search Engine Journal
- 4 Tips to Making Your Proprietary CMS Search Friendly, Search Engine Guide
- Google Retraction: Blocking Regions Is Not Cloaking, Search Engine Roundtable
- Google UK Filled with Aussi Sites?, Search Engine Roundtable
- Google's Content Removal Tool Is Not HTTPS or WWW Specific, Search Engine Roundtable
- Is Your Home Page's Google PageRank Less Than Your Inner Pages PageRank?, Search Engine Roundtable
- Stop Wasting Your ALT Attributes and Make them Work for You, Search Engine Guide
Social Media
Video, Music & Image Search
Web Analytics
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
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Hitwise: Yahoo Properties Get More Traffic From Google Than Yahoo Search
In a way it should come as no surprise that most of Yahoo's own properties get more traffic from Google than from Yahoo Search, according to Hitwise. I would guess that's also true for Microsoft (though I'll wait for the blog post to confirm that).
Click to continue reading...
-
How To Do A Google Reinclusion Reconsideration Request
Mariya Moeva and Bergy Berghausen of Google posted an excellent step by step instruction manual and video on when and how to submit a Google request for reinclusion in Google. In short, the steps are as follows:
(1) Login to Webmaster Tools and check for any crawl errors, such as "URL unreachable" or "URLs restricted by robots.txt" errors. If you find those errors, dig deeper and see if you can open up those access errors. If those are not your issues, proceed to step two.
(2) Check in Webmaster Tools the Message Center for any notifications of site issues. If there is something there, then follow those recommendations.
(3) Then you want to review the Webmaster Guidelines and patch up any issues with your site that may have caused your site to be deindexed form Google.
(4) Finally, go back to Webmaster Tools and submit a "reconsideration request," but only after you are confident your site is in compliance with Google's Webmaster guidelines.
Click to continue reading...
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WTF! US Court Declares You Have No Privacy On YouTube
You have no privacy on YouTube. So
effectively declared
a US judge yesterday. And now somebody in the US government better
stop grandstanding
about search and privacy protection and actually get some laws enacted now.
Yesterday's move might be the ultimate incentive, as US politicians realize
that what they've watched on YouTube may now be open season.
I can appreciate Viacom's concern over copyright infringement on YouTube.
But yesterday's
ruling
(PDF file) that it should be provided with data about EVERYONE who has used
YouTube, including what they watched, is alarming. Viacom itself should do
what the court did not and limit the data it takes.
Click to continue reading...
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Small Business Success Stories: What We've Learned So Far
 A baker, a guitar teacher, a florist, and a real estate agent: Those are the four small business owners I've profiled in this space recently. Before I continue with more online marketing success stories, this seems like a smart time to step back and see what we've learned to date. Listening to the experiences of others can be a great learning tool, especially when those small business owners have gone down paths you've been hesitant to try, or maybe didn't even know existed.
The four small business owners you've read about have very different stories and backgrounds, but as the interviews revealed, those stories provide some common advice for any small business trying to succeed online.
Click to continue reading...
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SearchCap: The Day In Search, July 2, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
-
Google Brings Voice Search To Maps On Blackberry Mobile Phones
Today Google announced a download that enables voice search for Google Maps on Blackberry devices. This is very much like the existing Windows Live Search for Mobile service with voice or Tellme for Blackberry devices (also Microsoft). Yahoo also recently integrated Vlingo's speech technology into oneSearch....
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Microsoft Preparing "Another Run" At Yahoo As Justice Dept. Begins Formal Investigation Of Google-Yahoo Search Deal
Yesterday, after Microsoft announced it was buying semantic (or "natural language") search engine Powerset, reporters asked the question: was this deal motivated by Redmond's failed run at Yahoo? The two deals are and aren't related. If the Yahoo acquisition had happened Powerset might not have, but Microsoft didn't buy Powerset...
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Ask.com Drops Map Product & Outsources To Microsoft Virtual Earth
The LiveSide Blog reported that Chris Pendleton,Virtual Earth Evangelist posted the news that Ask.com has now dropped their own mapping product for Microsoft's Virtual Earth. Virtual Earth can now be found on Ask Maps, Ask City, and within Ask's search results as Smart Answers. It is a shame to see...
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Paid Search Ad Copy: Kicking It Up A Notch
Think about paid search. How would you describe it? Slow? No way. Cheap? Hardly. High Stakes? You bet. Paid search is a marketplace where every day, every hour—hell, every minute—counts. And costs. Cluttered and convoluted, it forces search marketers to grasp on to every advantage they can get. Not...
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Mr. Search Marketer Goes To Congress (Part 2)
Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I'm glad I didn't because I probably would have freaked out. We...
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Total Search Marketing, Part 1
It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding...
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SMX East in NYC -- Save the Date
6 Essentials for Search Marketing Success Increase traffic with SEMaware design and copy Save money by optimizing your SEO/PPC investment Maximize natural search rankings with a killer content strategy Boost conversions by driving the high-quality traffic to your site Grow sales after selecting more effective keywords Win business by outwitting...
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Local Search... Beyond Pizza and Plumbers
Consider these statistics: As much as $500 billion in offline purchases was influenced by the internet in 2007 (eMarketer) 89% of consumers making in-store purchases in key categories have conducted research online (BIGResearch) 82% of people using local search sites followed up with an offline action, e.g. in-store visit, phone...
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
- Capitalising On The Ultimate Form Of Duplicate Content, SEOmoz
- Don't Build Your Web Site In Flash, BruceClay.com
- Adobe you just don't get search!, Tim Nash
- Google Can Now Read Flash? Don't Jump for Joy Yet, Search Marketing Gurus
- 8 Simple Reputation Management Emergency Measures, SEOptimise
- Are You Ready to Outsource to a Search Engine Optimization Company?, Search Engine Guide
- Coding Problems: How to Avoid Getting Flagged, Search Engine Watch
- Google Says Blocking Countries Outside of the US is Against Policies, Search Engine Roundtable
- How to Find Your Website Duplicate Content Issues, Search Engine Journal
- How to Fix the Bloated (Tables and HTML) Code that is Jacking Up Your SEO, Search Engine Guide
- Webmasters Report July 2008 Google.co.uk SERP Changes, Search Engine Roundtable
Social Media
Video, Music & Image Search
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
-
Google Brings Voice Search To Maps On Blackberry Mobile Phones
Today Google announced a download that enables voice search for Google Maps on Blackberry devices. This is very much like the existing Windows Live Search for Mobile service with voice or Tellme for Blackberry devices (also Microsoft). Yahoo also recently integrated Vlingo's speech technology into oneSearch.
Click to continue reading...
-
Microsoft Preparing "Another Run" At Yahoo As Justice Dept. Begins Formal Investigation Of Google-Yahoo Search Deal
Yesterday, after Microsoft announced it was buying semantic (or "natural language") search engine Powerset, reporters asked the question: was this deal motivated by Redmond's failed run at Yahoo? The two deals are and aren't related. If the Yahoo acquisition had happened Powerset might not have, but Microsoft didn't buy Powerset because it failed to buy Yahoo.
Wait a minute. The Wall Street Journal reports this morning that Microsoft is about make "another run" at Yahoo and is rounding up partners to help.
Click to continue reading...
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Ask.com Drops Map Product & Outsources To Microsoft Virtual Earth
The LiveSide Blog reported that Chris Pendleton,Virtual Earth Evangelist posted the news that Ask.com has now dropped their own mapping product for Microsoft's Virtual Earth.
Virtual Earth can now be found on Ask Maps, Ask City, and within Ask's search results as Smart Answers. It is a shame to see Ask.com dissolve the mapping service, but it really comes as no surprise to me as they continue to cut costs and outsource innovation to other companies.
Click to continue reading...
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Paid Search Ad Copy: Kicking It Up A Notch
 Think about paid search. How would you describe it?
Slow? No way.
Cheap? Hardly.
High Stakes? You bet.
Paid search is a marketplace where every day, every hour—hell, every minute—counts. And costs. Cluttered and convoluted, it forces search marketers to grasp on to every advantage they can get. Not surprisingly, ad copy tops that list. But the question is, are you fully capitalizing on yours? If not, perhaps it's time to kick it up a notch.
Click to continue reading...
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Mr. Search Marketer Goes To Congress (Part 2)
Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I'm glad I didn't because I probably would have freaked out. We had fun, saw the sites and we met some really smart people (all the Congressional and Committee staff). Makes me feel better about the folks getting things done in D.C. I met a couple of lobbyists, too.
I didn't realize that lobbyists help Congress the way they do. I always had this vision of a cigar-chomping good ole boy buying round after round of drinks, but these folks weren't like that at all. Funny thing is, lobbying looks an awful lot like search engine optimization.
Click to continue reading...
-
Total Search Marketing, Part 1
 It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the fact that it outperforms nearly all other types of online marketing.
Click to continue reading...
-
SMX East in NYC -- Save the Date
6 Essentials for Search Marketing Success
- Increase traffic with SEMaware design and copy
- Save money by optimizing your SEO/PPC investment
- Maximize natural search rankings with a killer content strategy
- Boost conversions by driving the high-quality traffic to your site
- Grow sales after selecting more effective keywords
- Win business by outwitting the competition
1 Sure Way to Accomplish Them...
Register for Search Marketing Expo -- SMX East
October 6-8, 2008
Jacob K. Javitz Convention Center
New York City
Pre-agenda Rate
Our lowest price offer is available now. An All-Access pass is only $995 -- a $600 savings off the on-site rate. This offer expires July 25th.
Don't miss Search Marketing Expo -- the "must-attend" internet and search marketing event of the year on the East Coast. Your satisfaction is guaranteed.
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Local Search... Beyond Pizza and Plumbers
Consider these statistics:
- As much as $500 billion in offline purchases was influenced by the internet in 2007 (eMarketer)
- 89% of consumers making in-store purchases in key categories have conducted research online (BIGResearch)
- 82% of people using local search sites followed up with an offline action, e.g. in-store visit, phone call (TMP Directional Marketing)
Click to continue reading...
-
SearchCap: The Day In Search, July 1, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
-
The Long Road To The Debate Over "White Hat Cloaking"
I really hate arguments over cloaking. Like really hate them. But Rand Fishkin recently did a chart outlining the degrees of "safeness" to cloaking that in turn riled up Google's Matt Cutts in comments there. No doubt others at search engines also dislike the idea that any cloaking is...
-
Official: Microsoft Buys Powerset
Consistent with the rumors last week, Microsoft confirmed today that it has acquired Powerset for an undisclosed amount (speculation put it at around $100 million). The company was reportedly valued at just over $40 million. It appears that Microsoft was motivated to acquire Powerset as much or more by the...
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Google Adds Positive Attributes To Look For When Hiring An SEO
The Google Webmaster Central Blog announced that they have updated the content of the What's an SEO page to provide examples of how SEOs can help you site. Previously, the page mainly focused on what scams and things to watch out for from SEOs. Now, Google added some of the...
-
Google Launches Google Affiliate Network & Retires Pay-Per-Action/Referrals
Google has launched a new affiliate network named the Google Affiliate Network. In an effort to consolidate the DoubleClick acquisition, Google created the Google Affiliate Network and has announced the retirement of AdSense Referrals, which is part of Google's Pay-Per-Action product. Google launched Pay Per Action ads in March of...
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Where You May Find Google Ads On Yahoo Search Results
In about two months from now, we may start noticing Google ads on the Yahoo Search results page through a deal that was brokered last month. The major question now is where, how and when will Google ads appear on Yahoo? TechCrunch posted slides of the Yahoo's presentation to shareholders...
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Search Illustrated: Five Tips For Optimizing An eCommerce Product Detail Page
Search marketing strategies for large ecommerce sites can, at times, seem overwhelming, and important details can get lost in the shuffle. This week's infographic provides a reminder of which page elements shouldn't be overlooked in optimizing an ecommerce product page:...
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Google-TeleAtlas Collaborate To Improve Local Data
No matter how much 3D, imagery, flash, and other impressive functionality you build into maps, data are the core of the experience. And improving local data is like building the pyramids in a sense. It takes lots of effort from many people. For this reason Google opened up Google Maps...
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Google Now Crawling and Indexing Flash Content
Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to...
Search News From Around The Web:
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Web Analytics
Recent Hot Items From Sphinn, Our Social News Sharing Site:
-
The Long Road To The Debate Over "White Hat Cloaking"
I really hate arguments over
cloaking. Like
really hate them. But Rand Fishkin recently
did a chart outlining the degrees of "safeness" to cloaking that in turn
riled up Google's Matt Cutts in comments there. No doubt others at search
engines also dislike the idea that any cloaking is "white hat." So I wanted
to revisit some of the things that Rand outlined about cloaking plus the
guidelines Google updated last month. Over the years, content delivery
methods that were once considered cloaking have become acceptable. This is a
look what those are and how we need a new name for them.
Click to continue reading...
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Official: Microsoft Buys Powerset
Consistent with the rumors last week, Microsoft confirmed today that it has acquired Powerset for an undisclosed amount (speculation put it at around $100 million). The company was reportedly valued at just over $40 million. It appears that Microsoft was motivated to acquire Powerset as much or more by the team as it was any of the search technology. Danny provided his initial impressions of Powerset when the site came out of private beta.
Click to continue reading...
-
Google Adds Positive Attributes To Look For When Hiring An SEO
The Google Webmaster Central Blog announced that they have updated the content of the What's an SEO page to provide examples of how SEOs can help you site. Previously, the page mainly focused on what scams and things to watch out for from SEOs. Now, Google added some of the benefits of search engine optimization and what qualities to seek when hiring an SEO company.
The before page can be viewed at the WayBack Machine. You can clearly see that Google added several paragraphs to the top of the old article.
Click to continue reading...
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Google Launches Google Affiliate Network & Retires Pay-Per-Action/Referrals
Google has launched a new affiliate network named the Google Affiliate Network. In an effort to consolidate the DoubleClick acquisition, Google created the Google Affiliate Network and has announced the retirement of AdSense Referrals, which is part of Google's Pay-Per-Action product.
Google launched Pay Per Action ads in March of 2007. I saw first signs that the product would be discontinued about 15 days ago.
Click to continue reading...
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Where You May Find Google Ads On Yahoo Search Results
In about two months from now, we may start noticing Google ads on the Yahoo Search results page through a deal that was brokered last month. The major question now is where, how and when will Google ads appear on Yahoo?
TechCrunch | |
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