SEO Tips

Search Engine Optimization (SEO) Articles

Do business reviews, testimonials and ratings help or hurt SEO?

Business reviews of your website may be as important as old fashion "word of mouth"! Indeed, in todays social society, encouraging your customers to leave business reviews, testimonials, or ratings of your business or web site where possible on-line is the same as enjoying old fashion direct one to one word of mouth testimonials! In fact, negative on-line business reviews, testimonial and ratings can have as dramatic an impact as having a bad report submitted with the better business bureau! On the other side of the topic positive business reviews may encourage others to do business with your firm. Success or failure, either way, be prepared to respond accordingly and resolve any issues that may arise from business reviews, testmonials and ratings. Even negative business reviews, testimonials, or ratings aren't necessarily a bad thing even if it is left anonymously by a competitor which indeed can happen! It's all in how a business handles and responded to the business reviews, testimonials, or ratings.

How important domain pre-payment is for Search Engine Optimization (SEO)?

The importance of domain pre-payment in relationship to Search Engine Optimization (SEO)!

Googles Patent for ethical search engine optimization (SEO)
Googles Patent

Domain pre-payment is in Googles Patent… but not the end of the story! Googles Patent application became public information according to United States Patent Application 20050071741 on March 31, 2005 Serial No.: 748664 Filed: December 31, 2003.


That day I went home to read the legalize mixed with geek speak and attempt to make whatever sense I could out of it… and I have to confess, I still find myself re-reading it ;)

When I got to Section [0096] Domain related Information I was very interested indeed because I knew it could effect hundreds that I manage Domain Name Service (DNS) for. Before I share the details of the story of how I tested the sole value of the domain pre-payment issue on Google and in my mind, I’d like to quote the Patent Application with a special attention to item [0099]:

[0099] Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.

How to make PDF files SEO Google friendly

The other day I received one of the best search engine optimization (SEO) questions ever! It came as no surprise that the question came from a traditional print magazine media publisher client, so I asked him if he'd mind if I used the question and answer for an article on my website.

Kevin Ireland, Publisher of http://www.InsiteGainesville.com and http://www.GainesvilleBizReport.com (both sites of which are using the Joomla content management system) which represent his Gainesville, Florida print media, asked:

Hey Joe, I'm trying to figure a way that I can make the online PDF's of my
magazines searchable (SEO) by Google. By that I mean if someone plugs "inventor
John Smith" into Google, the PDF of my magazine that includes an article
with inventor John Smith will come up high in the returned results. We've
already saved all PDF's in searchable form, so someone who opens the
magazine can search for specific words but we can't figure a way to get
Google to drill down into the pages to identify specific key words. Do you
know of a method?

My e-mailed PDF SEO response which I reserve the right to edit for the benefit of everyone down the road:

How to start a facebook network for your company

facebook logoFacebook workplace networks have been on my mind ever since I signed up with facebook. I finally committed myself to investigate exactly how to establish a facebook "company network" for my company. Today, I also decided to research and publish my findings that it might benefit our clients and of course, anyone else that may be interested in starting a facebook workplace network.

Facebook networks are selected by each user in their account settings. A facebook network can be established for your high school, college, and workplace. Having a facebook network can also be a unique and creative Internet marketing tool. Facebook networks don't cost anything to establish.

The old adage us geeks used to laugh about is "read the doc's, stupid", so I proceeded to the facebook help page at URL: http://www.facebook.com/help/ and clicked on "networks", then on the upper right I saw "I'm having trouble adding or joining a network." so I clicked on that link which took me to a page detailing information about the various types of facebook networks which included:

SEO Basics

Search Engine Optimization (SEO) Basics

I wrote the minimum prerequisites for effective SEO several years ago to serve as a minimum guide for my clients to keep in mind whenever they create a new page or tweak and existing web page for Search Engine Optimization (SEO).

Search Engine Optimization (SEO) tips

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) informational tips! So you spent a fortune on getting your web site developed and no one is coming to it... Chances are, we can help!

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