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I wrote the minimum prerequisites for effective SEO several years ago to serve as a minimum guide for my clients to keep in mind whenever they create a new page or tweak and existing web page for Search Engine Optimization (SEO)
Search Engine Optimization (SEO) basics that all web masters should know
It must first be known that these tips are generalizations, as all search engines are different. The engines we care about the most is google and yahoo which historically have accounted for the most referred visitors. All the others including what is known as FFA directories are only good for the duration of the links, and may even bring in one or two new visitors monthly.
The first most important aspect of SEO is the URL: or address bar.
The domain name, the directory naming structure, and the file names may all be important to gain reasonable results.
http://www.config.com/36.html doesn’t really describe anything or contain any of the keywords people may likely search for. If this structure must be used due to web builder programs or whatever, then consider mirroring a page location that contains some structure and be certain that the numbered pages contain the titles, descriptions, and keywords.
Our sign up page is located at URL:
https://secure.config.com/registration/Internet/access/MODEM/dial-up/sign-up.html
Now, if someone searches for Internet access registration or signup, boom we’re there.
Also, the domain name that you should choose can matter greatly. It doesn’t have to be the name of your company, but consider one that describes your products, although this can be handled in the path structure mentioned above. The point is, that the domain name can make a difference
The second most important thing is the title of the page.
The title should focus toward the content of the page. You’d not want to include shoes if the page is designed to sell socks.
Titles should contain as many keywords that one can use coherently in a sentence. Use the space, don’t just say xyz company.
Make sure that it accurately reflects the content of the page, while also using the keyword phrases which people might be using at a search engine to find your site.
The third important prerequesite is using Meta-tags.
It’s really amazing how many beautiful web sites I run into that have no meta tags at all, much less the minimum description and keyword tags.
Here’s an example of a properly coded page using META TAGS;
<TITLE>JoeRinehart.com: Search Engine Optimization (SEO) and Internet E-Commerce Consultant</TITLE>
<meta name="description" content="Joe Rinehart has served as an Search Engine Optimization (SEO)
and Internet ecommerce consultant since 1994">
<meta name="keywords" content="Joe Rinehart,Joe,Rinehart,Consultant,consulting,search engine
optimization,search engine,SEO,ecommerce,">
<META NAME="rating" CONTENT="General">
<META NAME="ROBOTS" CONTENT="INDEX">
<META name="Author" content="Joe Sheridan Rinehart">
<META NAME="DC.title" CONTENT="JoeRinehart.com: Search Engine Optimization (SEO)
and Internet E-Commerce Consultant">
<META NAME="DC.creator" CONTENT="Joe Rinehart, SEO consultant">
<META NAME="DC.subject" CONTENT="Search Engine Optimization">
<META NAME="DC.description" CONTENT="Joe Rinehart has served as an Search Engine Optimization (SEO)
and Internet ecommerce consultant since 1994">
<META NAME="DC.publisher" CONTENT="Joe Rinehart, Search Engine consultant">
<META NAME="DC.contributors" CONTENT="Joseph Rinehart, SEO consultant">
<META NAME="DC.language" CONTENT="ENG">
<META NAME="DC.coverage.placeName" CONTENT="Akron Ohio">
The fourth most important factor is the actual content of the page itself.
This is the obvious fact, but let’s go one step further. Don’t make one paragraph pages, or cut and paste someone elses content in the same industry (beside potential copyright infringement issues). The more original content the better!
If you are using images, then define the images with ALT TAGs because they too are searched. Think in terms of handicapped accessibility and blind users. Yes, blind users also surf the ‘net, except they have speech synthesis cards that read the text off to them, and when it runs into an image, it’ll read the ALT TAG description of that image.
Content is King! Use as many buzzwords that you can while writing copy for you page.
The fifth factor is Header statements, Dublin Core, and optional comments.
Header statements are important in that Google see the words within as an emphisis of what follows.
Use Dublin Core code wisely as legitimate usage of title, description, and geographic duplication, and optional comments with care as they should not be redundant usage of words, but rather pertain to the geographical location you are trying to market when the content on the page has no references to that location for instance.
Once the 5 basic elements are understood clearly, there is also a few other things that anyone interested in doing well in search engines should know. These may include:
1. Get out of the Google sandbox if you have a new domain and pay for it as far in advance as you can afford!
config.com offers additional years at $14.95 past the current year. Visit http://www.PleaseRegisterMyDomain.com
2. DON’T USE FRAMES! All web pages should contain their own above 4 elements. If you use frames, I don’t care how good you are and how pretty your pages look, they will not do good until you drive enough traditional marketing behind it and that could cost millions to compete with others in your industry 
The search engines can’t read JavaScript links and menus, and can’t interpret graphics images and Flash. You can still use the eye candy, but just make it easy to navigate for the visitors, and the engines will follow.
3. Use correct and accurate information for the domain registration whois information and make your the email addresses are current and working!
4. Have an abuse and postmaster email set up with your web hosting provider.
Once these thing are complete for a given web page, then it may be safely submitted to the engines.
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